Lunch and Learn with Troy Pottgen

Technology gives us more platforms than ever to tell our stories. Whether you are blogging,
podcasting, posting on social, recording a video, scripting a commercial or preparing your next
TED talk, great writing and creativity remain at the heart of it all. This interactive presentation
will arm you with knowledge from some of the most accomplished ad copywriters of all time—as
documented by Troy Pottgen (Narwhal Stories)—to help you “Think and Write like a Copywriter”
for your business and yourself. Bring a pen and get ready for tips and exercises to tease out
your own creativity and take charge of your writing.

Troy Pottgen is a Creative Director with 18 years of experience helping brands tell their stories, including: Virgin, McDonald’s, Lee Jeans, Easton, Hormel and Gold’s Gym. Troy’s first writing gigs were as a journalist, movie critic and improv sketch writer.