Join us for our weekly Lunch and Learn!
This week, we have the pleasure of having Jim Lavorato be our guest speaker!
Jim will be discussing how to forge an iconic brand – how and why having an iconic brand is important, why a company’s vision and brand are one in the same, and how to achieve brand equity.
As mentioned on his LinkedIn, Jim launched an entertainment related company in 1988, and has been at the forefront in cinema technology. He helped spearhead the movie industry’s transition to digital presentation and distribution. Jim co-founded the Arboreal Group, an environmental consultancy, which enables movie theaters to become environmentally sustainable structures. Arboreal was developed in conjunction with the U.S. Green Building Council’s LEED Program. Jim has published numerous articles on the motion picture and media industries. Currently a contributing editor for ScreenTrade magazine and author a blog “Cinema Mucho Gusto”. He has lived and worked in Boston, Buffalo, Los Angeles, New York City, Phoenix, and Pittsburgh and held assignments in Frankfurt, Hong Kong, London, Singapore, Tokyo, and throughout Central America.
Visit his LinkedIn account: https://www.linkedin.com/in/james-lavorato-7aa74411b
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